Being in a trade show shouldn't cost it should pay! Whether you are on the cusp of exhibiting in your first trade show or you are a seasoned trade show veteran, this powerful book contains exhibiting tricks and secrets sure to make your event wildly successful. In this book, you'll find a thorough overview of the steps you need to take to have an outrageously powerful trade show experience. From pre-show marketing to properly managing leads, the subsequent chapters of this book walk you through a trade show plan that, if followed, will ensure your company's success as an exhibitor. It all starts with the realization that trade show is two words. Troy Milligan is a 30+ year veteran of the corporate show industry with experience under fire.

Product Details
Paperback: 260 pages
Publisher: Trafford Publishing (June 27, 2006)
Language: English
ISBN: 1412087929




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